Independent marketing site by Zeem Jaabar (CEA R069840B), Huttons Asia Pte Ltd · not the developer’s official website · agency homepage

Fig. 01Artist’s impression of the area · not the development

POV Realty · Huttons Asia

Parry Avenue

Hougang

Upcoming · GLS site · Awarded — not yet launched

Tenure60-yr

Site awarded20 Jun 2023

Max GFA194,579 sqft

RegionOCR

WhatsApp me launch updates Enquire

60-yrTenure

20 Jun 2023Site awarded

OCRRegion

01 / 04 — The site

On the record

Awarded to Pre 20, 20 Jun 2023. Nothing has launched yet — register for launch updates.

Planning areaHougang
Permitted useAssisted Living Development
Awarded toPre 20 Pte. Ltd
Winning tender$72.0M
Land cost$370 psf ppr
Max GFA194,579 sqft
Bids at tender4
StatusAwarded — not yet launched

Source: URA GLS via data.gov.sg d_0e2b42f98535686282031a42c9c7b05a. A site like this typically launches as a branded development 12–24 months after award. Nothing here is an offer for sale. Not financial advice.

02 / 04 — POV Analysis

What the land price is telling you

Land cost is the floor under every future price here: the developer paid $370 psf ppr. No launch prices have been released — being early is the only time you get first pick of stack, view and timing.

$370Land cost, psf ppr

194,579sqftMax GFA

$72MWinning tender

4Bids at tender

Want the full read? We send the comparable recent launches nearby, the likely price ladder once prices are out, and which stacks to watch — WhatsApp us.

Land figures are from the public land-sale record. Actual launch pricing is set by the developer and is not shown here because none has been released. Not financial advice.

SGMap · Parry Avenue

HougangLocality
Outside Central RegionOCR

04 / 04 — Enquire

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