Independent marketing site by Zeem Jaabar (CEA R069840B), Huttons Asia Pte Ltd · not the developer’s official website · agency homepage
Fig. 01Artist’s impression of the area · not the development

POV Realty · Huttons Asia

Telok Blangah Road

Bukit Merah

Upcoming · GLS site · Awarded — not yet launched

Est. homes~745
Tenure99-yr
Site awarded20 Nov 2025
Max GFA692,549 sqft
Enquire
~745Est. homes
99-yrTenure
20 Nov 2025Site awarded
RCRRegion
01 / 04 — The site

On the record

Awarded to Kingsford Huray Development, 20 Nov 2025. ~745 homes expected. Nothing has launched yet — register for launch updates.

  • Planning areaBukit Merah
  • Permitted useResidential
  • Awarded toKingsford Huray Development Pte Ltd
  • Winning tender$918.3M
  • Land cost$1,326 psf ppr
  • Max GFA692,549 sqft
  • Plot ratio4.7
  • Bids at tender3
  • StatusAwarded — not yet launched

Source: URA GLS via data.gov.sg d_0e2b42f98535686282031a42c9c7b05a. A site like this typically launches as a branded development 12–24 months after award. Nothing here is an offer for sale. Not financial advice.

Fig. 02Artist’s impression of the area · not the development
Fig. 03Artist’s impression of the area · not the development
02 / 04 — POV Analysis

What the land price is telling you

Land cost is the floor under every future price here: the developer paid $1,326 psf ppr. No launch prices have been released — being early is the only time you get first pick of stack, view and timing.

$1,326Land cost, psf ppr
692,549sqftMax GFA
~745Homes expected
$918MWinning tender
4.7Plot ratio
3Bids at tender
Want the full read? We send the comparable recent launches nearby, the likely price ladder once prices are out, and which stacks to watch — WhatsApp us.

Land figures are from the public land-sale record. Actual launch pricing is set by the developer and is not shown here because none has been released. Not financial advice.

03 / 04Location
Fig. 04Artist’s impression of the area · not the development
SGMap · Telok Blangah Road
  • Bukit MerahLocality
  • Rest of Central RegionRCR
04 / 04 — Enquire

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Bukit Merah
Fig. 05Artist’s impression of the area · not the development